Intellectualization for Intel
Intellectualization is Ukrainian educational initiative of the brand in search of talented youth. The idea that we need greater number of intelligent people in all areas of our life is close to every Ukrainian, and thus will be supported.
Despite it’s mass character, everyone sees the Intellectualization in their own way, and therefore all forms of communication have been clearly targeted.
To promote the campaign we used nearly all types of online communication, including individual banners and viral videos.