Sceptic media logotype

Our task was to create a logo for the «Sceptic» media project. The slogan of the customer is «we place a question mark where others put a period». It is a stylish, high-brow media for intelligent people who consider doubt as an instrument of knowledge.
Moreover, in the online environment, the logo becomes dynamic. Like a weather vane, it points to what’s on the agenda and in the direction where the user is looking. But always knows the right direction.